Privacy Policy

How Pepto Pure Labs collects, uses and protects your personal information. Last updated 18 October 2026.

ON THIS PAGE

Who we are

Pepto Pure Labs is the data controller for personal information collected through this website. Our address is 3 The Quadrant, Coventry, CV1 2DY, United Kingdom.

Information we collect

We collect information you give us and information collected automatically when you use the website:

Order information: your name, billing and delivery address, email address, phone number and order details.
Account information: if you create an account, your login details and order history.
Messages: information you send us through the contact form, by email or by WhatsApp.
Newsletter: your email address, if you choose to subscribe.
Technical information: such as your IP address, browser type and the pages you visit, collected through cookies and server logs.

We do not store your full payment card details. Payments are processed securely by our payment providers.

How we use your information

To process, dispatch and deliver your orders, and to contact you about them.
To manage your account and respond to your enquiries.
To confirm that you are 18 or over and that you accept our research-use terms.
To send you our newsletter, where you have asked to receive it.
To keep the website secure, prevent fraud and improve how the website works.
To meet our legal and accounting obligations.

Legal basis

We process your information where it is necessary to perform our contract with you, to comply with legal obligations, for our legitimate interests in running a safe and efficient online shop, or where you have given your consent (for example, to receive marketing emails). You can withdraw consent at any time.

How long we keep it

We keep order records for as long as needed for accounting and legal purposes, normally six years. Newsletter data is kept until you unsubscribe. Other information is kept only for as long as it is needed for the purpose it was collected for.

Your rights

Under UK data protection law you have the right to access the personal information we hold about you, to ask us to correct or delete it, to object to or restrict how we use it, to data portability, and to withdraw consent at any time.

To exercise any of these rights, contact us through our Contact page. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies

We use cookies to make the website work and to remember your basket. Please see our Cookie Policy for details.

Security

We use appropriate technical and organisational measures to protect your information, including encrypted (HTTPS) connections across the website.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.